How Can SEO Aid Your Business?

Increases Credibility

When you use SEO (search engine optimisation) for your website, it will increase your ranking on search engine results pages (SERP’s). When an engine like Google sees that your website for your business is highly ranked on its result pages, it becomes trusted by Google, increasing credibility and overall brand awareness.

Reaches More Audiences

SEO gives you an advantage of targeting anyone at any time. By using SEO you can focus more on targeting relevant and frequently searched keywords, rather than demographics, which means you can attract anyone who may be interested in what you offer regardless of their demographical information. You can do your research on keywords by using tools like ‘Google Keyword Planner’ to see which words you should be aiming to rank for.

Track Your Results

With SEO, you have the ability to track your results and see what has changed since implementing this marketing strategy to your website. Google Analytics give a detailed breakdown of your user’s buying journey, what pages they visited, how long they stayed there for and the keywords they used to get there. With detailed tracking and feedback, you can weigh out your strengths and weaknesses to see where there may be gaps for improvement.

Increases Engagement

If your website is optimised to its full potential and includes high quality content, interesting images, unique ideas, and is relevant to your consumer’s searches, it is going to bring in traffic. If you have a site that includes all of the features mentioned as well as professional graphics, people are going to be more inclined to spend time browsing. This leads to more conversions and will over time increase your rate of engagement.